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Print World 2012

Short-Run Printing Solutions for Print World Attendees

 

Optimedia Labs is proud to be an exhibitor at Print World, North America's largest conference tailored to the short-run printing industry. Whether you're a printer or a graphic designer, your customers rely on you for the production of stunning printed materials. An often untapped market involves printing product labels. Take advantage of our short-run printing solutions and tap into this market.

 

Sales Advantages of an Onsite Primera LX400 or Primera LX900 Color Label Printer

Many of your customers will want to see a finished label before committing to a large print run. Others need smaller quantities of labels but understand that a professionally printed, high quality label is a must.

 

What if you could easily print a few high resolution sample labels for your customers, allowing them to see and feel the final product? With a Primera LX 400 or LX900 color label printer and a selection of blank Primera labels, you can cost-effectively produce sample labels – while your customer waits. Few sales tools are more enticing than a finished product that customers can see and feel. By offering several printed samples on different label materials, you could also show your customers the quality differences and potentially upsell a higher quality label.

 

Primera LX-series printers are ideal for short-run color label printing as well. For your customers in need of shorter runs, you could create and print short runs of the product labels in-house. Graphic designers can even create a new revenue stream by not only designing but also printing labels using a high resolution Primera LX900 or LX400 color label printer and our specialty blank product labels. For customers requiring higher volumes of product labels, use the Primera LX printer to create enticing sample labels, close the deal, and send the print job through your traditional printing processes.

 

Our Product Labels are Suitable for Digital Color Label Printers

If you currently use a non-Primera digital inkjet printer, you'll appreciate the fact that our premium product labels are fully compatible with most inkjet product label printers on the market. We offer a variety of label types, shapes, and sizes (as well as make custom labels to order) including:

 

  • Glossy Polypropylene (BOPP) Labels – Extremely durable and water and oil resistant, our glossy polypropylene labels yield crystal clear text and graphics and are perfect for cosmetics and cylindrical products.

 

  • Gold Polyester Labels – Reflective and shiny, gold polyester labels can withstand excessive moisture and temperature changes.

 

  • Silver Polyester Labels – Polyester film labels are among the most water resistant product labels available. Our silver polyester labels feature a shiny, reflective silver finish.

 

  • Clear Polyester Labels – Perfect for products requiring the best water resistance, durability, and high clarity printing, these clear polyester labels have a clear, shiny surface.

 

We look forward to seeing you at Print World. We will be demonstrating Primera LX printers and will have plenty of sample labels on hand. In the meantime, you can request free product label samples online or contact us with any questions you may have. 


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